LOOKS

When I think of the fashion industry, I can’t help reminiscing on my middle school addiction to Project Runway, the quintessential 2000s reality TV competition show that placed emerging designers…

Erik Bauer captured reactions. By day, he was a research chemist for Kennametal in Pennsylvania’s Westmoreland County, a region of dusky mountains and dense forest; but when the sun went…

Designer: Kay AndradaPhotography: Joseph LuceyModel: Amanda FarleyStylist: Keaton Burton of Lewisburg Surf ShopDirection: Adam Payne, Adrienne French & Annika Godwin Designer Statement Mabuhay! My name is Kay Andrada, and I…

Photos by Joseph Lucey In the tiny Swiss town of Helvetia, hundreds of masked visitors gather each February for Fasnacht, the Mardi Gras of West Virginia! The festival combines elements…

Photo art by TADLOCKA There are roughly eight billion people on this planet, each with a varying wardrobe of clothes. And every year, countless people are purging their closets to…

Fashion designer and Tennessee native Ashe Cain is transforming the boundaries of lux, designer apparel by making fur coats out of roadkill.  Featuring photography courtesy of Jami-Lyn Fehr (roadkill) &…

This collection explores my experience growing up in the state along with the stereotypes that Appalachian individuals have been cast into. From my research and inspiration I have created a cohesive collection that blends classic tailoring with curated influences from West Virginian culture.

Morgan Widmer, the creator of Morgania, Ben Acklin, founder of Ocular, and Olivia Gianettino, the creator of OG Coleslaw, are all from West Virginia. Anika Ignozzi, the founder of OOH…