LOOKS

Erik Bauer captured reactions. By day, he was a research chemist for Kennametal in Pennsylvania’s Westmoreland County, a region of dusky mountains and dense forest; but when the sun went down and Erik had finished observing how chemicals best reacted with each other to create safe machinery, he got into his truck and drove into […]

Designer: Kay AndradaPhotography: Joseph LuceyModel: Amanda FarleyStylist: Keaton Burton of Lewisburg Surf ShopDirection: Adam Payne, Adrienne French & Annika Godwin Designer Statement Mabuhay! My name is Kay Andrada, and I am proud to present my very first mini collection: “The M1str3ss.” I am a self-taught designer who was born and raised in the Philippines, but […]

Photos by Joseph Lucey In the tiny Swiss town of Helvetia, hundreds of masked visitors gather each February for Fasnacht, the Mardi Gras of West Virginia! The festival combines elements from Swiss traditions of Fasnacht & the “Burning of the Böögg,” two celebrations historically known to usher out the harsh winter and welcome in a […]

Photo art by TADLOCKA There are roughly eight billion people on this planet, each with a varying wardrobe of clothes. And every year, countless people are purging their closets to make room for new pieces to add to their collections. Even if people aren’t swapping their wardrobes each year, people buy more and more new […]

Fashion designer and Tennessee native Ashe Cain is transforming the boundaries of lux, designer apparel by making fur coats out of roadkill.  Featuring photography courtesy of Jami-Lyn Fehr (roadkill) & Jacq Justice (beetle) Ashe’s time at Elmore School of Design in Franklin, Tennessee, inspired an ambitious question for her senior collection — how does one […]

This collection explores my experience growing up in the state along with the stereotypes that Appalachian individuals have been cast into. From my research and inspiration I have created a cohesive collection that blends classic tailoring with curated influences from West Virginian culture.

Morgan Widmer, the creator of Morgania, Ben Acklin, founder of Ocular, and Olivia Gianettino, the creator of OG Coleslaw, are all from West Virginia. Anika Ignozzi, the founder of OOH BABY, is from Pittsburgh, Pennsylvania. These four Appalachian fashion designers may come from the same region, but each has differing opinions on how those roots […]